Hot-Diggety-Dog!
22/08/2011
The RAW Design team is a pretty laid-back department, spending their days quietly being super-creative and generally dreaming about taking over the world (not if us PR girls have anything to do with it!). Occasionally, there is a real ripple of excitement; the arrival of the new issue of Creative Review, perhaps, or a new episode of Dog Judo… But a couple of weeks ago something happened which stirred everyone’s imagination and got us all talking – we were tasked to come up with some new packaging ideas for the guys over at Primo’s Gourmet Hotdogs. Half the office wanted to know when we’d receive our hotdogs (ahem, PR team), the other half ticked merrily into motion, working through the night to create a series of ideas which will elevate Primo’s hotdogs to cult status – and all without tipping the contents into your lap.
It was a nervy time as we delivered the ideas to Nick at Primo’s – he has notoriously high standards (aside from his choice of football team), but absolutely loved what the guys had come up with.
Hopefully they’ll be coming to a Primo’s near you soon – we’ll keep you posted!